Tatumi is a temporary tattoos’ online store based in Mexico. The client was looking for a friendly, clean, modern design and easy to manufacture materials.
The brand name was created from the sound of the English words “Tattoo me”. The logo was inspired by the action of applying a temporary tattoo, that is the same as peeling a sticker off. For the colors of the brand we were inspired by those used in a typical airmail envelope, red, white and blue. Also, a series of friendly icons inspired by the classic tattoos we all know were designed (heart, anchor, bird, diamond and skull) to represent the main pillars of the bran: love, safety, design, quality and variety.