MI HISTORIA CUENTA PMA / Client: BID
Mi Historia Cuenta Panamá is a digital contest that invites young people from Panamá to upload a photograph to their social profiles showing how they are living the global pandemic. The culture department of Panamas government was looking for a very informational, friendly, inviting and bold campaign able to attract a young audience.
The logo was created by taking the photo frame cameras display when taking a picture, a hashtag symbol, and a very playful typeface. The rules of the competition dictated to hashtag every photo entry in order to participate, so we thought the hashtag needed to be a focal point. For the color palette we went with blue to represent social media and pink to give it the whole image warmth and contrast.