LA CACEROLA
La Cacerola is a restaurant of economic, but gourmet, food, with a different daily menu. Leonor also known as Moki, was looking for a restaurant concept that looked accessible and high in quality.
We decided to create a friendly brand. Seals and kraft paper were used to evoke a budget friendly product and a yellow color was chosen to give the brand warmth and a striking look. We decided to create a friendly brand. Seals and kraft paper were used to evoke a budget friendly product and a yellow color was chosen to give the brand warmth and a striking look.
The graphic style of the logo was inspired by the engraving art technic, with well-defined and thick lines. Icons of cooking elements were designed in the same style to adorn the packages, giving the identity a playful and friendly way to it.
To complement the brand, 6 distinct phrases were created by modifying some words in well-known Mexican sayings to fit the concept of the whole identity.
