KLEENBEBÉ MAX / Client Kimberly Clark
Kleen Bebé is one of the leading brands in the diapers and baby care industry. This is a brand aimed at a market looking to have the best products at the best prices.
Kleen Bebé is already well-recognized in the market, however, the customer was looking for a new face for its chamomile toiletries line. The aim was to soften the image of their current design with a friendly, cheerful and reliable image, but without going far from their current identity. The client was also interested in differentiating their product from the competition through a clean and more sophisticated look, but did not want their product to look like an expensive.
We decided to clean the composition by eliminating unnecessary elements, utilizing few colors, only one typeface and modern and minimalistic icons.