Crese is a company dedicated to the organization and impartation of courses and seminars that are focused on subjects of personal and social growth. The client was looking for a design able to attract a young feminine market, women looking for a space of learning, growth and self-knowledge. To evoke this we created a warm, modern and inspirational identity that shows confidences and a wisdom.
For the naming “crese” we used a combination of the first syllables of the words “growth” and “seminar” in spanish (cresimiento y seminario), which also sounds phonetically like the word “grow” in Spanish. The logo is composed of two elements, the first is the typed word “crese” and the second is a signature with the same word. This signature was added to simulate change.
To complete the look of this identity we used an image of a mountain, a symbol known to represent personal growth.