Costa Mar is a pair of luxury homes on the coast of Cabo San Lucas, Mexico. These homes are rented to a high-end level vacationer who seeks a personalized and exclusive, attention in the privacy of a place that feels like home with the comforts of a hotel.
The client approached us with an already designed logo and the idea of developing a premium brand with the ability to demonstrate class and elegance, yet warmth and tranquility.
Our result was based on rearranging the elements of the original logo and then using its illustrations as main characters of the brand. These illustrations were placed in a conspicuous and elegant way, in gold tones in order to reflect the exclusivity of the service. To add a friendly quality, soft and organic materials such as cotton paper and beach rope were added to the brand.