Concepto Vanilla is a company dedicated to Importing / Exporting, Safeguarding, Storing, Distributing and Commercializing domestic and foreign products within and outside the country. The client was looking for a clean modern brand, however he was also interested in providing a friendly and young image, an image able to build trust. Another specific requirement was that the logo should use a very strong typography accompanied by a simple icon.
The result was based on creating a brand with a dandelion as principal concept, a plant that is characterized by the action of releasing its seeds through air leaving them around for reproduction. An action that simulates commerce. Thats why you can see dandelion seeds “flying” in each of the elements of the brand.