Care Studio is a company dedicated to the service of rental and care of vacation homes in Puerto Vallarta, Mexico. The customer was looking for a fresh brand able to transmit the feeling of a luxurious beach vacation.
To evoke this we took as main reference the beach and the ocean. The azure blue from the sky, the dark blue from the sea, and the pale orange from the sunset, which are also strong visual characteristics of Puerto Vallarta. The logo composition was inspired by a sunset to which we also added a key to represent the exclusive service that the brand offers.
Care Studio is known for its good service and attention to detail. Because of this, small typographic details and icons were added to the the stationary items, making the brand unique and easy to differentiate.